CEO
Joanna, the CEO of Commerx, has dedicated much of her life to the company, where she has grown her roles organically since its inception. She has held numerous roles, in positions varying from the warehouse, bookkeeping, and sales and operations. Despite exploring opportunities in other businesses, something always drew her back to Commerx, a place that holds a special place in her heart. Joanna’s key responsibilities involve safeguarding the essence of Commerx and ensuring that the company’s “We Care” legacy remains central to its vision. She is committed to ensuring a personal touch with every customer, fostering a proactive and caring approach that treats every client like family.
Joanna finds great satisfaction in understanding what drives her customers and identifying the factors that contribute to their success. She emphasizes the importance of listening first and then engaging in meaningful conversations to stay attuned to their evolving needs. Outside of work, Joanna is passionate about music, fashion, health, and food, and she is dedicated to empowering women. Among her most adventurous experiences are reclaiming leadership of Commerx and backpacking across Europe before the advent of cell phones, navigating with actual maps and making collect calls home.
Surprisingly, Joanna is both an introvert and an extrovert, requiring significant alone time despite her social demeanor. She spent 15 years in dance, and even had the good fortune of attending the National Ballet School of Canada for a season before deciding she wanted to return to her local school. Joanna hopes that clients and colleagues will feel her innate and genuine care and commitment to their success after reading her bio. She lives by the mantra, “Choose kind,” reminding herself and others that everyone is facing their own battles.