Joanna Strong

Joe Trinidad.


As the President of Commerx, Joe Trinidad is responsible for the vision, strategic direction, growth, and performance of the Commerx brand.

As a seasoned professional with more than 30 years of multi-industry experience in technology, Joe is known for driving sales growth, maximizing operational excellence, and delivering financial performance. Leading by example, Joe is a strong communicator, collaborator, and team builder (“Team of Teams”). Personally driven to succeed and committed to Commerx’s corporate objectives, he plans, executes, and negotiates with absolute integrity inspiring sales and professional services teams to higher delivery performance. Joe most recently served as Director at Arrow ECS Canada, where he led branding, sales and managed the company’s Cloud/IoT growth and development pipeline through partners.

Outside of work, Joe’s shared passion for community and social responsibility led him 20+years ago to start an organization called His belief that we are here to affect the world in a positive way in our own areas of expertise, brought to life racing to racers. 22 years later, Advanced Driving Clinics, staffed by motorsports professionals, impart knowledge learned from the racetrack and help individuals apply those skills to drive better and safer. Keeping everyone on the roads safer “ADC” gives those adrenaline-driven individuals a new avenue to exert new found skills through sanctioned motorsports.

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